Donald Trump’s latest business venture, a meme coin, has reportedly made a whopping $25 billion since its release Friday night, reported Axios.

“My NEW Official Trump Meme is HERE! It’s time to celebrate everything we stand for: WINNING! Join my very special Trump Community. GET YOUR $TRUMP NOW,” the president-elect wrote on his Truth Social platform. Those interested were directed to gettrumpmemes.com to purchase.

According to the site, the meme features an image of Trump with his fist in the air emblazoned with his now-famous “FIGHT FIGHT FIGHT,” popularized after the first failed assassination attempt against him. “His strength and courage ignited a movement becoming the most memorable meme of the century,” the site boasts. It also describes him as “the crypto president.”

Trump’s foray into the meme coin space isn’t a big shock given his promises to prioritize cryptocurrency under his new administration. Today, $TRUMP trended on X, with users buzzing about the coin.

Read more at Axios.