The figures are mind-boggling: Coca-Cola sells 1.9 billion bottles per day. On average, over 10,000 soft drinks from Coca-Cola are consumed globally every second of every day. After “OK,” “Coca-Cola” is the second most-known phrase in the world. And yet, In a blind taste test, Pepsi significantly outperformed Coke. Why? Coke spends an average of […]
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